top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Brand Illustration / Product Visual Identity

Project type

Coaster Design/Branding

Date

2025

Location

Turkey

Responsiibilities

• Character illustration design
• Product storytelling concept
• Visual identity development
• Print-ready artwork creation
• Brand tone translation into objects

Strategic Insight

The designs were treated as miniature brand ambassadors.

Each illustration reflected a cocktail personality, creating emotional recognition and encouraging social interaction.

Foicus

Playful branding, collectibility and experiential design.

Results

• Built recognizable visual characters linked to products
• Transformed functional items into brand storytelling tools
• Increased memorability through humor and illustration identity

Tools

Midjourney · Figma · Adobe Photoshop

Each coaster design reflects the unique personality of its matching cocktail character, using bold retro shapes, volcanic or tropical motifs, and playful slogans in Turkish.

The aim was to create not just functional items, but mini collectible art pieces that invite interaction, spark conversation, and embody the Rasafari spirit with humor and style.

bottom of page