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Brand Illustration / Product Visual Identity
Project type
Coaster Design/Branding
Date
2025
Location
Turkey
Responsiibilities
• Character illustration design
• Product storytelling concept
• Visual identity development
• Print-ready artwork creation
• Brand tone translation into objects
Strategic Insight
The designs were treated as miniature brand ambassadors.
Each illustration reflected a cocktail personality, creating emotional recognition and encouraging social interaction.
Foicus
Playful branding, collectibility and experiential design.
Results
• Built recognizable visual characters linked to products
• Transformed functional items into brand storytelling tools
• Increased memorability through humor and illustration identity
Tools
Midjourney · Figma · Adobe Photoshop
Each coaster design reflects the unique personality of its matching cocktail character, using bold retro shapes, volcanic or tropical motifs, and playful slogans in Turkish.
The aim was to create not just functional items, but mini collectible art pieces that invite interaction, spark conversation, and embody the Rasafari spirit with humor and style.





