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Album Release Campaign & Visual Identity Storytelling
Project type
Social Media Visuals/Video Edit
Date
2025
Location
Berlin
Responsibilities
• Creative direction for release visuals
• Album launch content planning
• Video editing & reel production
• Social media storytelling
• Caption narrative development
• Visual consistency across posts
Strategic Insight
The release was treated as a visual ritual rather than a promotional drop.
Content was structured around mood, anticipation and identity — allowing the audience to emotionally enter the artist’s world before the release.
Focus
Atmosphere-driven storytelling connecting music, visuals and audience emotion.
Results
• Built cohesive visual language around the release
• Increased audience engagement through narrative sequencing
• Strengthened artist identity across digital platforms
• Created reusable storytelling format for future releases
Tools
CapCut · Figma · Creative Direction · Campaign Planning · Caption Writing · Visual Narrative Design
Visual storytelling and social media direction created for Iris Mar’s album release, translating sound, identity and atmosphere into a cohesive digital narrative.
Click the visual to view video









