top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Album Release Campaign & Visual Identity Storytelling

Project type

Social Media Visuals/Video Edit

Date

2025

Location

Berlin

Responsibilities

• Creative direction for release visuals
• Album launch content planning
• Video editing & reel production
• Social media storytelling
• Caption narrative development
• Visual consistency across posts

Strategic Insight

The release was treated as a visual ritual rather than a promotional drop.

Content was structured around mood, anticipation and identity — allowing the audience to emotionally enter the artist’s world before the release.

Focus

Atmosphere-driven storytelling connecting music, visuals and audience emotion.

Results

• Built cohesive visual language around the release
• Increased audience engagement through narrative sequencing
• Strengthened artist identity across digital platforms
• Created reusable storytelling format for future releases

Tools

CapCut · Figma · Creative Direction · Campaign Planning · Caption Writing · Visual Narrative Design

Visual storytelling and social media direction created for Iris Mar’s album release, translating sound, identity and atmosphere into a cohesive digital narrative.



Click the visual to view video

bottom of page