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Social Media Management & Content Direction
Project type
Social Media Management
Date
2025/2026
Location
Berlin
Responsibilities
• Monthly content planning
• Reel production & editing
• Caption writing
• Event coverage
• Visual storytelling
• Performance observation & format refinement
Approach
I developed a cinematic and community-focused storytelling language to shift the digital presence from simple event documentation to emotional brand positioning.
Content is structured around anticipation, live energy and memory-driven recaps creating rhythm rather than isolated posts.
Focus
Organic growth, emotional resonance and cohesive brand identity.
Results
• Shifted social media presence from event documentation to narrative-driven storytelling
• Established a cohesive visual identity across reels, motion content and editorial posts
• Strengthened emotional connection between venue, community and audience
• Created repeatable content formats supporting organic growth and consistency
Tools
CapCut · Premiere Pro · Instagram Analytics · Content Strategy · On-site Documentation · Figma
Tante Frizzante is a Berlin-based cultural venue and event space.
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